Manufacturing companies that deal with a vast product base face plethora of challenges from product configuration to customer service. The above scenario calls for the need of an “automated ecosystem" for rapid problem-solving and process streamlining.
In the current arena, buyers are more involved in selling than ever. It is no longer a financial transaction but a business partnership with the end- users. If manufacturing a product is one side of the coin, handling the ever-evolving supply demand chain is another.

Consider a large car manufacturing industry that works with a wider network of stakeholders – channel partners, vendors, dealers, distributors, resellers, contracts, engineers, and, not to forget, the end-users. With multinational companies, these stakeholders are distributed in different geographies. This creates a more complex ecosystem considering the changing local laws, tax regulations, and localized process operations in each geography.